While we’re focused on getting people the right post-surgical bra for their needs on a daily basis, we’re also trying to provide information for women preparing for or recovering from surgery to support them along the way. A few days ago, we launched our new website, which we hope serves as an easy-to-use destination for patients, family and friends of patients, retailers and medical professionals who are looking for a post-op bra with thoughtful features to help ease stress and pain after breast, heart, lung, shoulder and other upper mobility surgeries. We’re thankful to a team of people who help us create, distribute and promote our bras so we can continue helping more women. In case you want to learn more, our new site is being enhanced with more FAQs, video imagery and testimonials to help people find exactly what they need.
It's also an exciting time as we work with our childhood friend, Amber, who is once again fundraising for the Dana-Farber Marathon Challenge (DFMC) as she trains for the Boston Marathon® presented by Bank of America. We’re proud to help sponsor her incredible goal and the critical research Dana-Farber does to improve survival rates and quality of life for cancer patients. If you followed us last year, you saw that Amber is very passionate about supporting Dana Farber’s impact on all types of cancer, although, like us, breast cancer has touched her family personally. As she works to run this marathon, we are reminded of memories from our days in Des Moines together, running cross country and the path our lives have taken to support those diagnosed with cancer.
Today, February 9, would have been our mom‘s 80th birthday, and although we lost her almost 13 years ago, we celebrate her also as the inspiration for our business and the motivation for us to continue developing the company. With new products on the horizon, expansion of our team, work on our entrepreneurial vision and a true commitment to our customers, we are excited for what’s to come. Much like our mom, who enjoyed learning new approaches in all areas of life, was helpful to others and was also a discerning customer, it is our goal to treat each customer as an individual, one who we want to put in the right product in the right size and make sure they’re happy. We’ve said this before, but we really mean it, please reach out to us with questions, comments and anything you need related to placing an order, determining the accurate size or help with a bra that’s not fitting quite right.
Last night’s Super Bowl was just one of a few fundraisers that Amber has planned to further a cause that is important to support Dana-Farber’s innovative treatment, clinical trials and all of the work needed to take on their mission to prevent, treat and defy cancer. We are thrilled to contribute this year’s DFMC goal of $8.75 million, and we invite you to look into this important institute, its breakthroughs and the resources it provides.
Good luck, Amber, we’re rooting for you in your fundraising and training efforts!
And happy 80th birthday, Mom! Thank you for always rooting for us and for setting a powerful example that lives on today.


