“As a nurse, we have the opportunity to heal the heart, mind, soul and body of our patients, their families and ourselves. They may forget your name, but they will never forget how you made them feel.” — Maya Angelou
With our newest bra in hand and our favorite mannequin to show it off, we set up for our “reunion” at ISPAN 2018 in Chicago. The show has become a place to meet face-to-face with plastic surgery nurses from across the country who are committed to innovations in patient care. After seven years of exhibiting, it’s a mix of familiar faces and new friends, and we’re there to say our hellos, give hugs and thank this community for everything they do to push us forward in our vision. They’re the people who listen to patients, share frustrations and find solutions. They’re there to make the patient journey better. And they’ve become our partners. So we listen. Closely. Over the years they’ve not only inspired us to make refinements to our bras, talking through pain points for patients, but also to better understand the complete patient journey. This has inspired us to explore new ways of supporting the community. After understanding the process of providing bras—how tough it is for many practices to procure, stock and manage inventory, even when the nurses really love a product—we launched the heart&core Cares Program, providing each office with information and an exclusive discount code for their patients to order the bra they need post-surgery. We assist in sizing, in suggestions, in listening at the time of a customer’s purchase—that means there are no headaches or hassles added to a nurse’s busy days, just a simple solution that will add to their reputation for excellence. Because we’re committed to the same outcome: a healthy patient who is as comfortable as possible after breast, heart or lung surgery. And we continue to appreciate nurses for how they make us feel, and how they change the world, one patient at a time. So again, to all the nurses, we thank you for supporting us. And we’ll continue to try supporting you.